How ASME uses Workflow to review designs four times faster
Switching to Workflow has made our feedback loops four times faster.
Can you give us an overview of yourself and your work?
I’m Nick Busman, the Lead UX/UI Designer at the American Society of Mechanical Engineers, a non-profit organisation with around 500 employees.
Our design team functions like an internal agency: we handle a variety of design requests from different departments. We’re a team of four, but we manage a significant volume of work for the entire organisation.
Why did you switch to Workflow and what tools did it replace?
Before switching to Workflow, we relied on emails to share work and get feedback on it, which was far from ideal. Getting feedback on designs over email is really tedious, and I wouldn't recommend it to anyone.
We needed a better solution—something that would make it easy and intuitive for non-technical staff to see our work, and share their feedback. Plus, we wanted to avoid juggling multiple tools, so we needed one place to manage our work, feedback, and approvals.
Workflow turned out to be the perfect solution. It lets us manage our work, share designs with just a link, and get approval from anyone in the organisation. They don’t even need to sign up for Workflow or pay for a seat.
It lets us manage our work, share designs, and get approval from anyone in the organisation by just sharing a link.
The ability to showcase and share work visually is really helpful—especially since we work with various media types like Adobe files, Figma files, websites, and more. Instead of having to go back and forth sharing screenshots through email, everything happens in Workflow. We can see comments in context, track changes easily, and move projects forward much more smoothly.
Ultimately, I’d say it’s made our feedback loops about four times faster.
Collaborators don't need to sign up to leave feedback.
How do you manage your creative process in Workflow?
For large, complex projects, I usually create dedicated projects in Workflow and invite the relevant team members to it. That lets everyone stay up to date with what’s happening, and track progress in real-time. Having all our communication, tasks, and timelines in one place makes managing everything so much easier.
For smaller, quick-turnaround tasks, we use a “miscellaneous” project. It keeps all the ad hoc requests organised without cluttering our main projects.
What is your favourite Workflow feature and why?
The best thing about Workflow is its simplicity. It’s such a simple way of getting feedback from people – without having to go through emails or calls.
For example, instead of taking a screenshot of a PDF and emailing it, I just share a Workflow link and reviewers comments directly on the work.
When we have a new version, we upload that and repeat.
The best thing about Workflow is its simplicity.
